Build the tools for those who build the brands

We’re creating the operating system for conviction. To do it, we need a new kind of talent: toolmakers and architects who exist in the tension between code and craft.

A home for hybrids

Most companies separate the "Creatives" from the "Technical." We believe that gap is where the product dies.

The Collision

We don't hire people to stay in their lanes. We hire them to build new roads. We are a team of strategists who design and engineers who obsess over layouts.

The Mission

We’re building a Living Brand OS. This requires a deep empathy for the heritage of the past with a radical optimism about the potential of AI.

The Standard

Taste is non-negotiable. We don't view engineering and design as separate phases. They are simultaneous acts of invention focused on one thing: quality.

Working here

1

Agency over automation

We don't build tools to replace the creator. We build tools to give them leverage. If the software user feels smaller, we failed.

2

MAYA

Most Advanced Yet Acceptable. We push the edges of technology and stay grounded in utility, not science fiction.

3

Deep work, no filler

Attention is a finite resource. Expect the space and silence to do great work. No performative meetings. No bureaucracy.

4

Respect the source

A brand is a system of truth. We value citation, accuracy, and context. We prioritize being right over being loud.

5

Craft

Speed means nothing without quality. We optimize for the output that deserves to carry your name.

“You can’t program taste directly.
But you can encode the reasoning behind it.”

James Sandri Founding Engineer