For years, talented marketers spent their time policing brand guidelines instead of actually building brands. Internal teams worked from different versions of the truth. Agencies took months to get going. None of it was working the way it should.
When AI tools arrived, they created work that needed more fixing, not less. With faster creation tools but worse creative output. We knew we needed to create a new solution that could work for global brand work at scale
The problem facing brand leaders
Your brand guidelines live in a PDF. Your strategy lives in a deck. Your assets live in folders. Your actual work happens somewhere else entirely, spread across different teams using different tools. Every time someone needs to create something new, they’re working from memory, outdated docs, or a best guess. Every piece of content needs multiple rounds of feedback just to stay on brand.
Now that AI tools offer faster outputs, workflows are getting worse. These tools don’t know your voice, your visual language, or your strategy. They produce work that looks polished but feels generic. So the burden shifts downstream, requiring others to interpret, correct, or redo the work entirely. Recent research found that 41% of workers encounter AI-generated content requiring rework, costing hours of lost time.
The promise was efficiency. The reality is that teams spend more time fixing AI outputs than creating the work themselves. What looks like productivity is actually more work. Speed doesn’t matter if the output is wrong.
The future of brand management isn’t about making things faster. It’s about giving brand teams the superpower to focus on what matters: strategy, creativity, and craft.
A solution for modern brand work
The brand.ai platform is simple but powerful. You start by uploading everything you have: brand guidelines, strategy docs, past campaigns, assets, competitive audits, and more. It all gets turned into a living operating system that actually understands your brand.
Not just keywords and colors, but your positioning, your audience, your business, your tone, and your visual language. Built with Anthropic's Claude, our system understands brand rules and preserves the human essence that makes your brand special.
From there, everyone who creates—your team, your agencies, your partners—can work from the same intelligent foundation. Generate briefs, write copy, or develop strategy that actually sounds like you and aligns with your goals. You get on-brand work from the start.
Before anything launches, you can run it through Brand Check. It scores work against your brand standards, flags cultural sensitivity issues, evaluates audience fit, and catches the kind of missteps that manual reviews miss. No more expensive mistakes.
Built by experts
Generic tools don’t work for today’s top brands and most talented teams. Our team is a seasoned mix of strategists, marketers, creatives, and technologists who’ve led teams at companies like Airbnb, Apple, and Google. We know what works to build and scale global brands.
And we partner closely with entire organizations, from CMOs to creative directors to brand managers. Working together lets us solve problems that go far beyond training data and templates.
Designed to drive focus
AI marks a fundamental shift in how brands will be built and managed. Brand teams can finally focus on strategy, creativity, and the judgment calls that shape culture. The work that makes this profession worthwhile. Our platform preserves what makes traditional brand management effective—clear strategy, thoughtful review, and human feedback. All while letting AI handle the analytical burden.
Instead of spending hours on compliance reviews or onboarding sessions, creative teams can now focus on shaping culture and building stronger brands. The overhead disappears. The creative work remains.
What's next
This is just the beginning. We’re working with a select group of partners to refine the platform and push what’s possible when you combine deep brand understanding with powerful AI.
At the core of all of everything is trust. Brands build their reputations on decades of consistency and quality. Marketing leaders build theirs through delivering excellent work under impossible timelines. To earn that trust, brand.ai will be transparent, secure, and aligned with how brands actually work.
The technology that powers tomorrow's brand work needs to be exceptional. We’re building experiences that matter, with teams that care just as deeply about the craft of brand building.
Welcome to the future of brand.
